Orla Kiely for Target introduces Boppy and Aden + Anais Collection!

Orla Kiely introduced a line for Target featuring sweet prints for baby, printed on one of our favorite brands! I took a few photos of the collection while I was in the store last week and added product images here with links for your convenience. Like many things on the Target website (frustrating!), some of these items are not sold in-store, so you may want to call first before you head to your local store to purchase.

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Elephants. Few websites frustrate me as much as Target.com does, and I am guessing that this print is mislabeled on their site. The link here is to the correct photo, but the print on the site is labeled Flowers, whereas the print with the flowers below, is labeled Elephants on the website. So, you may want to scope these out in the store instead of on their website to avoid any confusion.

Technically, this line is called aden by aden + anais for Target by Orla Kiely, but let’s just go with Swaddle Blankets. This is not the boutique collection by aden + anais, so your sizes will run a little smaller with a different weave, but the patterns are to-die-for and I am hoping that they can add many more of our favorite a+a products to this line.

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Flowers. Again, noting the confusion above, this links to the correct photo, the site description labels this print Elephants.

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Trucks. This transportation-themed print is labeled Trucks, but appears to feature all trains. What a mess, I should stop now, but I love Orla and Aden too much to let this go.

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The collection, as packaged in the store. It was located on an end cap in the baby section of our local Target.

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The Orla Kiely Boppy Cover + Nursing Pillow.

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From top to bottom, according to the website, we have prints labeled Gender Neutral, Girl, and Boy.

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Store packaging for the little bibs. I wish they would have gone with Burpy Bibs!

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Diaper Bags! Stem Flower (Red), Large Flower (Tan), Stem Flower (Navy), Two Pocket (Navy), and the Floral Hobo. I think they must have eight different people in their naming department to avoid obvious naming consistency.

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Seen in-store, the 3-Piece Hobo Diaper Bag, which is the above Two Pocket Diaper Bag. Confused yet?

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Left to Right: Pink Flowers, Yellow Elephants, and Blue Cars (Oh…so close to naming three correctly!). I’m pretty sure those are trains, or am I completely off-base?

OKforTblanketsStore packaging for the blankets.

Regardless of this naming issue with Target, I highly recommend taking a look at this collection in person at your closest store. I love Orla Kiely designs and am excited to see this line of infant feeding and nursery gear.

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